Mobile Versus Desktop
Mobile betting is growing at a fast rate and accounts for more betting than on desktops. One of the main advantages is that bettors can bet using mobiles from anywhere and are not restricted by location. Desktops are fixed and not generally transportable so they require cabling and space. A mobile phone or tablet can be carried easily as these devices are no weight. Specifically they can be taken to sports stadia which means a spectator can bet on the event they are watching.
Mobile betting also has the following distinct advantages over desktop betting:
- Betting on the go from any location
- Quick and easy to use mobile interfaces
- Convenient and mobile
- Full range of mobile devices covered
- Efficient deposits and withdrawals
- Special mobile specific bonuses
- More in keeping with use of technology
- Incentives to develop better gambling apps
- Acceptability of using mobiles in public
- Culture of the new generation of bettors
Betting apps all have a section where customers can make withdrawals and deposits and have access to a full transaction history. The information regarding bets and transactions mirrors the details that are available on the desktop website.
Featured Apps for Sports Betting
Betfair betting app
Betfair are the leaders in the field for live streaming. Mobile users who are away from their desk but want to place bets are restricted to following scores or watching a match live before love streaming. The relatively new feature for a sportsbook and the online version has made live pictures available for many more events and that has increase turnover. Betfair account holders can bet on the move using the app for sports betting. The mobile release has full access to all these sports, deposit and payment options and a full transaction history.
Featured Apps for Football Betting
Football is well covered on betting apps but Ladbrokes is the most impressive for this sport.
Ladbrokes betting app
Ladbrokes are highly experienced bookmakers when it comes to football betting and this expertise is reflected in the football element of the Ladbrokes betting app. The leagues and markets on offer mirror the football product on the main desktop version of the website. One of the features of in-play football on the Ladbrokes betting app is a Cash Out facility and this is suited to mobile betting. Ladbrokes football betting is available for Android and all other mobiles. Mobile users have access to a wide range of football markets and odds with straightforward expandable menus.
Cash Out allows customers to close their bet before the market or event has finished and bets have reached expiry. Watching football matches at grounds or in pubs is a great environment to use this option. Cashing out a bet guarantees a profit or minimises losses if the event if going for or against the odds taken. The best example with regards football is when a backed team score the first goal. The cashed out bet is settled based on the original price and the adjusted price after a goal has been scored.
Not all events are suited to cashing out so the facility is not offered on the full range of markets. A cash out button appears on mobiles and this indicates on which markets the feature is available. Cash Out is sometimes suspended in a similar way that Live Streaming is an added service and not always available. Ladbrokes provide live coverage of many football matches on their mobile service. Mobile betting on football is encouraged through the in-play, live streaming and Cash Out features that are also found on the desktop website.
Featured Apps for Tennis Betting
Tennis is another sport well covered on betting apps but the SkyBet product stands out:
Skybet betting app
Tennis provides many betting options and is a worldwide sport for both men and women. Skybet are affiliated with Sky Sports which is a subscription based satellite sports channel in the UK. The channel shows many tennis tournaments live which means Skybet are in a strong position to promote tennis betting. After football tennis is the most popular sport for live betting with odds fluctuating after each point. Tennis is ideally suited to trading as both players can be the favourite or underdog at different stages in a match. The Skybet app updates scores in running which encourages even more live betting.
The Skybet betting app has a modern and use-friendly tennis in-play console. The company offer a comprehensive range of markets across a wide selection of tournaments. Odds are available for the main ATP and WTA events and minor tournaments at Challenger and International Tennis Federation level.
Featured Apps for Golf Betting
William Hill betting app
Golf betting is unique in that bets can last for four days. Most golf tournaments are played over 72 holes from Thursday to Sunday The outcome might only be decided at the end of the event and there are many price fluctuations over the four days. Therefore, golf is suited to closing out bets if a backed player has had a particularly good or bad round and the odds change accordingly. Most events are shown live on television away from people homes so golf is a god sport for mobile betting.
William Hill have a comprehensive golf betting service on the desktop version of the website and mobile devices. They offer a full range of pre-tournament markets for the outright winner and 18 and 72 hole matchbets. The William Hill betting app golf offer mirrors what is available on their website. They are one of the UK’s leading bookmakers and offer an optimised site for mobile betting for all the main devices. The William Hill app is downloaded and customers can then bet away from their desktops.
The mobile sportsbook is one of the featured betting apps available and golf is one of the most popular sports for betting on the go. Key features include cash out, in-play betting and updated odds for many golf tournaments, especially the many that are shown live on television.
Mobile Casino App
It is possible to play casino games, poker and other games on a betting app. Betfair, Ladbrokes and William Hill have dedicated apps for these non-sports betting services. Playing casino games on mobile phones and tablets has become relatively easy. The apps can be accessed quickly for Android, iPhone, iPad and tablets. All the major sportsbooks offer a mobile casino allowing customers to play casino games, poker and other games from any location.
Mobile casinos have the following features:
- Phone friendly
- Easy to play on the go
- Good bonuses
- Replicate desktop offer
- Easy to navigate
Live Streaming on Mobile
Live streaming is the transmission of sports events as they happen or with as delay of a few seconds on betting websites. The service encourages customers to bet on sports as they can see how the event unfolds and place bets in-play. Most of the major online bookmakers offer live streaming including the following:
- William Hill
- Paddy Power
Online bookmakers are always looking to provide the best service to their customers in a market that is characterised by fickleness and lack of loyalty. One relatively recent development allows bettors to watch live sport as they decide how to bet. Live streaming has proved to be very popular as it allows sports bettors to watch live sport and enjoy live-in-play betting.
The following sports can be watched live when streamed on a bookmaker’s desktop website:
- Horse Racing
Bookmakers realise that one of the best ways to improve the customer experience is by offering live streaming on mobiles. The alternative is to watch live sport on pay per view channels but live streaming on mobiles means customers can view and bet on in-play markets even when they are away from their desktop computer.
Other Great Sports Apps
The Daily Mirror is a tabloid newspaper in the UK and part of one of the most recognisable media brands. The paper’s football app integrates news stories with odds from the Paddy Power website. Staff match relevant betting markets with content which is picked up from the sports section of the Daily Mirror website. Paddy Power odds are available in two areas of the app which is split into English and Scottish football. Live TV matches are covered when odds are updated in-play.
The sportinglife brand is part of Sky, the satellite channel that covers live sport in the UK on six channels and more. The site is dedicated to sports news and live scores updates. Football is the most popular sport for news stories and all the main professional leagues in England ad Scotland are covered. There is a Betting Zone area of the site which features betting previews and news for all the major sports and events.
The BBC is the state broadcaster in the UK and one of the most prominent media brands in the world. The site is trusted due to the reliability of the channel and its commitment to being the national broadcaster. BBC Sport has topical news for all the major sports and events. It is usually the place mobile users go if they need to catch up with some scores or news when they do not have access to a desktop computer.
Fun Facts About Betting Apps
- Mobile betting started in 2001
- The first company that offered mobile betting was called Cellectivity
- Google Play does not allow gambling related apps
- Betting odds and tips are now available on betting apps
- It is only legal in the state of New Jersey to bet using mobile devices
- Mobile betting in the UK is -of course- legal
- Placing bets will get quicker as technology improves
- Mobile betting is now more popular than desktop betting
- The trend away from desktop to mobile betting is set to continue
- Ca. 45 % of all bets are send from mobile devices.
- Approx. 40 % of all revenue is already created via Smartphones and Tablets.
- Live betting -> 80 % of the revenue created by mobile users
Mobile devices have changed the way many people place bets. There has been a wing away from desktop to mobile betting as apps have improved in terms of speed, appearance and functionality. Major bookmakers will continue to develop their betting apps in response to the demand for betting away from a desktop. Betting companies are now reporting that revenues from mobile betting exceed those from desktops and this trend will continue.
Despite regular advertising of betting services in newspapers and on television betting is still a taboo subject for some people, However, the industry is highly regulated and betting companies adhere to ethical marketing and standards set by trade organisations. Betting apps cab be downloaded online and from the App Store and other stores but betting content is not allowed on Google play. There are alternative ways of downloading betting apps but it is concern that Google have taken this stance. The restriction is more based on perception than the business practices of online bookmakers. Other content not allowed on Google Play concerns hater crime and any politic bias. By comparison betting services are provided in a controlled business.
Mobile betting in the UK is legal and restrictions in other countries such as the United States will be lifted as betting becomes more legal and regulated. Lifestyle changes mean that the current generation of young people are more likely to use smartphones for basic activities such as shopping and communication than home based computers. Older bettors may still prefer betting in shops or on desktops but the new breed of bettor will push mobile betting further ahead of desktop betting. This means current growth in mobile betting will continue and at a faster rate.