Betting App

There are many betting apps on the market and all of the major online bookmakers have a mobile version that sits alongside the desktop site offering a full range of sports and markets. The following features are available on betting apps:

  • Easy to get started with small bonus requirements
  • Direct link on smartphones or tablets from the main betting sites
  • 24/7 betting
  • No extra charges for using betting apps
  • Extensive range of live betting opportunities
  • Multiple platforms
  • Secure transactions

These featured betting apps have changed the way sports bettors place wagers and have led to a new era in gambling. William Hill, Ladbrokes and Betfair each have fully functional betting apps and they are amongst the top betting apps on the market.

Top 3 Favorite Betting Apps

Bookmaker Features Welcome Bonus Bonus Code Download link
William Hill Over 100 in-play football markets
Attractive odds  for horse racing
Bet £10 Get £30 in free bets* / Go To William Hill
Ladbrokes Simple bet process
Excellent bonuses
Bet £5 Get £20 in free bets** Reveal Visit Ladbrokes


Great user experience
Excellent range of betting offers
Up to £100 in free bets*** Click Here Get Access To Betfair

*New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply. Full T&Cs apply

** 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. Full T&Cs apply

*** New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Full T&Cs apply

William Hill Betting App

The William Hill betting app is also an excellent product and has claims to be one of the top betting apps.

The William Hill app allows bets to be placed in a few seconds using rapid touch screen uncluttered menus. The William Hill app is easy to user and the design is neat and sleek, allowing each movement from one event to the next. There are plenty of in-play sports, leagues and markets and a live radio allows customers to keep up with bets. 

Read more about exciting welcome bonuses at William Hill Sportsbook.

Download William Hill App

Ladbrokes Betting APP

The Ladbrokes betting app is another excellent release and could claim to be among the top.

The Ladbrokes betting app has many benefits and good features. The Ladbrokes app is available for iPhones and Android and the web is readily available for mobile betting. Ladbrokes technology adapts automatically to the Smartphone. Individual products can be reached easily using a slider and app is excellently well made. All payment options are covered Full range of operating systems are supported. Ladbrokes casino is also available using the Ladbrokes app and all products are in English and other languages

Download Ladbrokes App

Betfair Betting App

In the context of being one of the top betting apps the Betfair version is highly regarded.Regular updates improve speed and ease of use to provide the best betting experience available from the sports betting app.

Sports, in-play, casino, poker and games are available. The Betfair app can be downloaded from the App store for iPhones, iPod Touch and iPad and is also downloadable app for Android from a third part app store. The Betfair app designed for use on all brands of mobile device, is easy to use and has a compact sized screen. An update has improved stability and speed and maximised experience on a mobile or tablet.

Download Betfair App

Google Play

The Betfair app is not available on Google Play but the Betfair News app can be downloaded in this way. There are several apps related to sport on Google Play but betting apps are not permitted. Google now will not allow content or services that facilitate online gambling, including casinos, sports betting and lotteries. Gambling apps are amongst several types banned on Google Play but it seems unfair to class them alongside bullying and hate speech. 

How to Download a Betting App

One of the best ways to download a betting app is through the App Stores and similar other sites. These sites are affiliates in that they earn commission based on net revenue or the number of conversions. Usually the affiliates include banners to betting companies on their sites. The links are coded so the source of the customer is known and the correct commissions can be paid.

The App Store can also be used to download betting apps. This is a digital distribution platform that allows users to download applications. The betting apps can be downloaded straight to compatible devices.  The App Store has more than 1.4 million apps and more than 100 betting apps which are generally free to download.

Some betting apps can be downloaded using a Quick Response Code (QR code).This is a barcode that store data that can be read and used to download applications. QR codes can be used on several mobile device operating systems. 

Some betting companies use a web app method of down loading their app. Web applications are popular due to the convenience of using a web browser and the support for cross-platform compatibility. Betting apps are amongst some of the common web applications that can be found online.

Google Play is Google’s store for Android applications and a store for other content. It was formerly known as the Android Market and the place where Google users went to download their mobile apps. The Play store is intrinsically unaltered but certain content is now not permitted, including anything gambling related. Consequently, betting apps cannot be downloaded using Google Play. Betting is now seen as a taboo subject alongside other objectionable type of content such as hate crime.

Betting Apps for the iPhone

The latest update includes login improvements and bug fixes. The William Hill iPhone app is attractive to the eye due to its design features. There are also several offers that are only available to mobile users. 

Betfair also provides a good iPhone app. It has an extensive range of live betting events covering the most popular betting sports of football and tennis and some of the less popular such as cricket, rugby union, rugby league and golf. Live steaming is available for many sports including the North American betting sports of American Football, baseball, ice hockey and basketball. One of the major benefits of betting on the Betfair iPhone app is the Quick bet feature which allows customers to place bets right up to the start of events.

Another excellent iPhone app is supplied by Betfair. It is very easy to use and visually appealing. Betfair offers two distinct types of betting; traditional betting and exchange betting. Both versions can be picked up from the App Store. One Betfair account allows customers to use other apps, such as the Betfair casino, games and poker apps. Betfair is the market leader for exchange betting and the app reflects their position in the market.  

Windows Phone Betting Apps

Windows Phone devices like the Nokia Lumia now outsell iPhone in many countries. There are no sports betting apps in the Windows Phone app market. However, most online bookmakers have created web apps that are compatible and work well on Nokia and Microsoft devices. These apps allow Windows users the chance to place bets using mobiles, keep up to date with the latest scores and watch live events.

Windows Phone betting apps have been designed for small touch screens. It is now easy to read the text, find betting markets and place bits in a few clicks. Bookmakers are increasingly focusing on web apps rather than native apps. Sports betting, poker and casino games can now on offer via the browser of any Nokia Lumia device. Most internet gambling companies develop apps that can be read by any type of browser.  

Some European bookmakers have introduced tablet apps for the following systems:

  • Microsoft Surface RT
  • Asus
  • Transformer Book T100
  • Dell Latitude 10
  • iPad
  • Samsung Galaxy Tab

Betfair for Windows is a top rated app for Windows Phone for other and devices. The company is dedicated to developing online and mobile betting services. They can focus on develop betting apps as they do not have to look after a chain of betting offices. Betfair provides excellently designed apps across all devices. The mobile product provides live streaming and audio commentary for football, horse racing and greyhound racing.

Cross-platform compatible apps look set to be the future of mobile betting which makes betting for Windows Phone owners easier and more accessible.

Other Devices for Betting Apps

Betting apps are also available by a range of other devices such as the iPad and Blackberry. Both types of devices allow for the efficient use of the leading betting apps including the following: Betfair betting app, Ladbrokes betting app and William Hill betting app.  iPad betting apps are compatible with the iPad, iPad 2 the new iPad and the iPad mini. Blackberry has fallen behind in the mobile betting apps market but there are still some decent betting apps compatible with Blackberry devices.
Betting apps are also available on Samsung Smart TV, the kindle and smart watches such as the Apple watch.

Why should I bet on a mobile phone?

The table below highlights the pros and cons of mobile betting:

  • The same login details for both versions

  • Operators do not charge anything

  • The service is available 24/7

  • Highly compatible apps for all devices

  • High levels of security to prevent hacking

  • Welcome Bonus of £100 Bet Bundle

  • Bet from anywhere including the stadium

  • Ease of login

  • Simple and clear betting overview

  • Time needed to adjust to a small screen
  • Restricted use of keypad
  • Temptation to bet more than is affordable
  • Smaller sized command keys
  • Phones can get lost so are unsafe
  • Multiple platforms
  • Secure transactions

Mobile Versus Desktop

Mobile betting is growing at a fast rate and accounts for more betting than on desktops. One of the main advantages is that bettors can bet using mobiles from anywhere and are not restricted by location. Desktops are fixed and not generally transportable so they require cabling and space. A mobile phone or tablet can be carried easily as these devices are no weight. Specifically they can be taken to sports stadia which means a spectator can bet on the event they are watching.

Mobile betting also has the following distinct advantages over desktop betting:

  • Betting on the go from any location
  • Quick and easy to use mobile interfaces
  • Convenient and mobile
  • Full range of mobile devices covered
  • Efficient deposits and withdrawals
  • Special mobile specific bonuses
  • More in keeping with use of technology
  • Incentives to develop better gambling apps
  • Acceptability of using mobiles in public
  • Culture of the new generation of bettors

Mobile Payment

Betting apps all have a section where customers can make withdrawals and deposits and have access to a full transaction history. The information regarding bets and transactions mirrors the details that are available on the desktop website.

Featured Apps for Sports Betting

Betfair betting app

Betfair are the leaders in the field for live streaming. Mobile users who are away from their desk but want to place bets are restricted to following scores or watching a match live before love streaming. The relatively new feature for a sportsbook and the online version has made live pictures available for many more events and that has increase turnover. Betfair account holders can bet on the move using the app for sports betting. The mobile release has full access to all these sports, deposit and payment options and a full transaction history. 

Featured Apps for Football Betting

Football is well covered on betting apps but Ladbrokes is the most impressive for this sport.

Ladbrokes betting app

Ladbrokes are highly experienced bookmakers when it comes to football betting and this expertise is reflected in the football element of the Ladbrokes betting app. The leagues and markets on offer mirror the football product on the main desktop version of the website. One of the features of in-play football on the Ladbrokes betting app is a Cash Out facility and this is suited to mobile betting. Ladbrokes football betting is available for Android and all other mobiles. Mobile users have access to a wide range of football markets and odds with straightforward expandable menus.

Cash Out allows customers to close their bet before the market or event has finished and bets have reached expiry. Watching football matches at grounds or in pubs is a great environment to use this option. Cashing out a bet guarantees a profit or minimises losses if the event if going for or against the odds taken. The best example with regards football is when a backed team score the first goal. The cashed out bet is settled based on the original price and the adjusted price after a goal has been scored.

Not all events are suited to cashing out so the facility is not offered on the full range of markets. A cash out button appears on mobiles and this indicates on which markets the feature is available. Cash Out is sometimes suspended in a similar way that Live Streaming is an added service and not always available. Ladbrokes provide live coverage of many football matches on their mobile service. Mobile betting on football is encouraged through the in-play, live streaming and Cash Out features that are also found on the desktop website.  

Featured Apps for Tennis Betting

Tennis is another sport well covered on betting apps but the SkyBet product stands out:

Skybet betting app

Tennis provides many betting options and is a worldwide sport for both men and women. Skybet are affiliated with Sky Sports which is a subscription based satellite sports channel in the UK. The channel shows many tennis tournaments live which means Skybet are in a strong position to promote tennis betting. After football tennis is the most popular sport for live betting with odds fluctuating after each point. Tennis is ideally suited to trading as both players can be the favourite or underdog at different stages in a match. The Skybet app updates scores in running which encourages even more live betting.

The Skybet betting app has a modern and use-friendly tennis in-play console. The company offer a comprehensive range of markets across a wide selection of tournaments. Odds are available for the main ATP and WTA events and minor tournaments at Challenger and International Tennis Federation level. 

Featured Apps for Golf Betting

William Hill betting app

Golf betting is unique in that bets can last for four days. Most golf tournaments are played over 72 holes from Thursday to Sunday The outcome might only be decided at the end of the event and there are many price fluctuations over the four days. Therefore, golf is suited to closing out bets if a backed player has had a particularly good or bad round and the odds change accordingly. Most events are shown live on television away from people homes so golf is a god sport for mobile betting.  

William Hill have a comprehensive golf betting service on the desktop version of the website and mobile devices. They offer a full range of pre-tournament markets for the outright winner and 18 and 72 hole matchbets. The William Hill betting app golf offer mirrors what is available on their website. They are one of the UK’s leading bookmakers and offer an optimised site for mobile betting for all the main devices. The William Hill app is downloaded and customers can then bet away from their desktops.  

The mobile sportsbook is one of the featured betting apps available and golf is one of the most popular sports for betting on the go. Key features include cash out, in-play betting and updated odds for many golf tournaments, especially the many that are shown live on television. 

Mobile Casino App

It is possible to play casino games, poker and other games on a betting app. Betfair, Ladbrokes and William Hill have dedicated apps for these non-sports betting services. Playing casino games on mobile phones and tablets has become relatively easy. The apps can be accessed quickly for Android, iPhone, iPad and tablets. All the major sportsbooks offer a mobile casino allowing customers to play casino games, poker and other games from any location.


Mobile casinos have the following features:

  • Phone friendly
  • Easy to play on the go
  • Good bonuses
  • Replicate desktop offer
  • Easy to navigate

Live Streaming on Mobile

Live streaming is the transmission of sports events as they happen or with as delay of a few seconds on betting websites. The service encourages customers to bet on sports as they can see how the event unfolds and place bets in-play. Most of the major online bookmakers offer live streaming including the following:

  • Betfair
  • William Hill
  • Unibet
  • Paddy Power
  • Betfair

Online bookmakers are always looking to provide the best service to their customers in a market that is characterised by fickleness and lack of loyalty. One relatively recent development allows bettors to watch live sport as they decide how to bet. Live streaming has proved to be very popular as it allows sports bettors to watch live sport and enjoy live-in-play betting.

The following sports can be watched live when streamed on a bookmaker’s desktop website:

  • Football
  • Horse Racing
  • Tennis
  • Basketball
  • Volleyball
  • Snooker
  • Darts

Bookmakers realise that one of the best ways to improve the customer experience is by offering live streaming on mobiles. The alternative is to watch live sport on pay per view channels but live streaming on mobiles means customers can view and bet on in-play markets even when they are away from their desktop computer.

Other Great Sports Apps

Mirror Football

The Daily Mirror is a tabloid newspaper in the UK and part of one of the most recognisable media brands. The paper’s football app integrates news stories with odds from the Paddy Power website. Staff match relevant betting markets with content which is picked up from the sports section of the Daily Mirror website. Paddy Power odds are available in two areas of the app which is split into English and Scottish football. Live TV matches are covered when odds are updated in-play.


The sportinglife brand is part of Sky, the satellite channel that covers live sport in the UK on six channels and more. The site is dedicated to sports news and live scores updates. Football is the most popular sport for news stories and all the main professional leagues in England ad Scotland are covered. There is a Betting Zone area of the site which features betting previews and news for all the major sports and events.  

BBC Sport

The BBC is the state broadcaster in the UK and one of the most prominent media brands in the world. The site is trusted due to the reliability of the channel and its commitment to being the national broadcaster. BBC Sport has topical news for all the major sports and events. It is usually the place mobile users go if they need to catch up with some scores or news when they do not have access to a desktop computer.


Fun Facts About Betting Apps

  • Mobile betting started in 2001
  • The first company that offered mobile betting was called Cellectivity
  • Google Play does not allow gambling related apps
  • Betting odds and tips are now available on betting apps
  • It is only legal in the state of New Jersey to bet using mobile devices
  • Mobile betting in the UK is -of course- legal
  • Placing bets will get quicker as technology improves
  • Mobile betting is now more popular than desktop betting
  • The trend away from desktop to mobile betting is set to continue
  • Ca. 45 % of all bets are send from mobile devices.
  • Approx. 40 % of all revenue is already created via Smartphones and Tablets.
  • Live betting -> 80 % of the revenue created by mobile users


Mobile devices have changed the way many people place bets. There has been a wing away from desktop to mobile betting as apps have improved in terms of speed, appearance and functionality. Major bookmakers will continue to develop their betting apps in response to the demand for betting away from a desktop. Betting companies are now reporting that revenues from mobile betting exceed those from desktops and this trend will continue. 

Despite regular advertising of betting services in newspapers and on television betting is still a taboo subject for some people, However, the industry is highly regulated and betting companies adhere to ethical marketing and standards set by trade organisations. Betting apps cab be downloaded online and from the App Store and other stores but betting content is not allowed on Google play. There are alternative ways of downloading betting apps but it is concern that Google have taken this stance. The restriction is more based on perception than the business practices of online bookmakers. Other content not allowed on Google Play concerns hater crime and any politic bias. By comparison betting services are provided in a controlled business.

Mobile betting in the UK is legal and restrictions in other countries such as the United States will be lifted as betting becomes more legal and regulated. Lifestyle changes mean that the current generation of young people are more likely to use smartphones for basic activities such as shopping and communication than home based computers.  Older bettors may still prefer betting in shops or on desktops but the new breed of bettor will push mobile betting further ahead of desktop betting. This means current growth in mobile betting will continue and at a faster rate.

Download Your Favourite Betting APP

Download Ladbrokes App
Download Betfair App
Download William Hill App